You have to love Tim Ferriss. Ever since I read his book ‘The 4-Hour Work Week’ I became a fan….although, I’ll add, not of all his work. But whether you love him or not, there can be no doubt that he makes you think. A TEDtalk he delivered last month is a classic example.
He starts with a quote from Seneca ‘we suffer more from imagination than from reality’ and then provides a framework he calls ‘Fear Setting’. He explains how a Fear Setting process can be far more beneficial to many of us that the traditional goalsetting processes we use.
At the end of this 13-minute video Tim says ‘Easy Choices, Hard Life. Hard Choices, Easy Life’ and he maintains that hard choices can be tackled more directly by a fear setting practice.
