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How to Zoom with confidence!

June 30, 2020 by TrakSearch

Our business practices have rapidly changed since COVID-19; and it is extremely unlikely we will ever return to the ‘old normal’. Consider the revolution that has occurred for meetings, with the exponential growth with video conferencing software such as Zoom, Microsoft Teams and Google Meet. While we’ll move back into face-to-face mode for some meetings, […]

Mobile marketing strategies for n-f-p

February 10, 2014 by TrakSearch

An article written by Julie Szabo in 2013 refers to the skyrocketing use in the US of mobile devices (smartphones and tablets) to surf the net. Local data suggests Australia is not too far behind in this trend. However, many not-for-profit organisations do not have a mobile marketing strategy and therefore are missing out on […]

5 sentence rule for emails benefits you and the recipient

February 3, 2014 by TrakSearch

  McKinsey and Company released a 2012 survey showing the time spent by an average worker in reading and answering emails was 28% of the work day! In a 2013 article Stephanie Vozza discusses how people can increase the productivity of their emails to claw back some of this wasted time. She reminds us that […]

As an NFP, are you using these basic online strategies to engage your community?

June 3, 2013 by TrakSearch

The was a recent article posted by Mila Araujo which provided some wonderful tips on the most effective ways for not-for-profits to engage their online communities. The aspects promoted by Mila were as follows: 1. Set up a home base: your blog The dominant provider in this area is WordPress – by far. Many organisations […]

Evernote Novice to Guru in Easy Steps

May 27, 2013 by TrakSearch

Evernote was like a breath of fresh air when I started using it 2 years ago. It was an immediate timesaver and a wonderful tool for personal development. Over time however I used it less and less and it became a dumping ground for…..well, everything! It was like that storage facility which holds all your […]

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